How to read the statistics in Engage?
Once your campaigns are activated, you can track the performance of your elements directly in your Dashboard.
In your Statistics tab, you can filter by:
- Period
- Element to analyze

Here are the details of each available indicator:
Impressions
Number of times the element is loaded and displayed on the page.
Corresponds to the 'ready' event.
Views
Number of times the element is seen by the user = when it has entered the browser viewport.
Corresponds to the 'seen' event.
Clicks
Total clicks on the element.
These clicks include:
- Clicks on the button
- Clicks on clickable areas
Corresponds to the 'click' event.
Clicks on a hyperlink included in the element are not counted.
Forms
Total forms submitted, in cases where form fields are active in the appearance.
For each of these indicators, you will find a graphical view:
Visibility rate
Total elements seen relative to the number of elements loaded on the page.

Click rate
Total clicks on main CTAs and/or clickable areas relative to the total number of element views.

Forms submitted

Updated on: 24/04/2026
Thank you!
