If you want to connect Poool with Google Analytics 4 (without going through GTM), here are the steps to follow.

This involves two main steps:

• Integrate the Poool x gtag connector into your configuration
• Set up your GA4 space and verify that the data is flowing correctly

If you load GA4 via GTM, we recommend applying the method described in this article.

Integrating the Poool x gtag connector

Add the Poool x GA4 connector to your Poool Engage configuration with the following line:

engage.config('gtagAutoTrackingEnabled', true);

On the Google Analytics Dashboard side

In your GA Dashboard, declare the custom definitions corresponding to the information being sent.

In your GA4 board, go to the "Admin" section then select "Custom Definitions".

• Name your two definitions: event_category and event_label, and declare these same values in the "Event parameter" section.
• Choose scope => "event".

Updated on: 24/04/2026