Articles on: Engage - Statistics
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How to read the statistics in Engage?

Once your campaigns are activated, you can track the performance of your elements directly in your Dashboard.


In your Statistics tab, you can filter by:


  • Period
  • Element to analyze





Statistics are available in the Dashboard the day after activation. They remain accessible on the Dashboard for a period of 120 days.


Here are the details of each available indicator:


Impressions


Number of times the element is loaded and displayed on the page.


Corresponds to the 'ready' event.


Views


Number of times the element is seen by the user = when it has entered the browser viewport.


Corresponds to the 'seen' event.


Clicks


Total clicks on the element.


These clicks include:


  • Clicks on the button
  • Clicks on clickable areas


Corresponds to the 'click' event.


Currently, when multiple clickable elements and/or buttons are used on the same appearance, all clicks are grouped in this indicator, without distinction between the different actions.


Clicks on a hyperlink included in the element are not counted.


Forms


Total forms submitted, in cases where form fields are active in the appearance.


For each of these indicators, you will find a graphical view:


Visibility rate


Total elements seen relative to the number of elements loaded on the page.




Click rate


Total clicks on main CTAs and/or clickable areas relative to the total number of element views.






Forms submitted



Updated on: 24/04/2026

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