What is a context?

Understanding what contexts are.

Alexandre Santini avatar
Written by Alexandre Santini
Updated over a week ago

Contexts allow you to target readers based on their circumstances (i.e. the reader's context).

When creating a context, you can define its type and whether or not you want to use Poool's native groups within this context.

If you don't use native segmentation, your readers will be grouped as one in an "All Users" group or in custom groups.

If you wish to assign a common scenario to all readers matching this context, it will be easier to do it this way, instead of duplicating the same scenario in the 4 native groups.

Default context

The default context allows you to address all of your readers, whatever their context. It is created by default by Poool but you can change whether or not to use Poool native groups.

Basic contexts

Poool offers 4 types of custom contexts: Custom Value, Location, Device Type and Content Type.

Custom Value

This context type allows you to use any custom data set in the code of your pages, for example a rubric name.


This context type allows you to address your audience from a specific country.

Available values: 250 countries

Device type

This context type allows you to address your readers based on the type of application/site they are browsing on.

Available values:

  • Web desktop

  • Mobile Web

  • Web AMP

  • Mobile Apps

Content type

This context type allows you to address readers based on the content they are trying to access.

To use this context, you'll need to add the 'free'/'premium' tag to the coding in your webpages:

Former Poool implementation:

New Poool implementation (Audit and Access scripts) :

New Poool implementation (Access script only) :

Available values:

  • Premium content

  • Free content

Advanced contexts

With advanced contexts, you can combine the values of the following contexts:

  • Location

  • Device type

  • Content type

So, for example, you can create a context that targets your users in Ireland, who are visiting your website on a mobile device.

Context priority order

If you set up multiple contexts, here is the order in which they will be considered:

  • Custom value

  • Advanced context

  • Country of origin

  • Device type

  • Content type

  • Default context

Now that you know what contexts are, let's move on to setup!

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