The Discovery pass is a widget that allows you to totally open access to your content for a defined duration. This is the perfect opportunity to let readers discover your offers and for you to start building lasting relationships with them!
What will the reader see?
The Discovery pass invites a user to enter their email address to get free access to your website for a specific period of time. Once registered, they’ll be able to access any content they want during the Pass’ validity period.
From the Dashboard side: you should first define a custom group and choose to make this a Discovery pass scenario.
Second, you will create, or edit, the journey, with the Discovery pass as part of this.
Follow the guide… we explain all the steps in this article 👇
Two main settings
1️⃣ Custom group creation and association with a Discovery pass scenario
First, we have to define the group of users who we want to offer the Discovery pass to.
In our example below, we propose a 7 days pass.
Next, in the scenario section, inside your context, click on “Create a group”. Indicate its name (“7 days pass”) and a group slug (“7dayspass”).
Inside this new custom group, click on "Create a scenario" and choose "Discovery pass" as the scenario type. You can then give a name to your scenario (“7 days pass”) and a duration.
👉 Find out more information about custom Group creation in our dedicated article How do I create a custom group?
2️⃣ Discovery pass scenario integration into a journey
Once the Discovery pass scenario is defined, you should integrate it into an existing scenario, or into one that you’ll create.
The main thing here is to decide when you want to offer the Discovery pass (e.g. after reading 2 articles, or after passing through a registration wall).
After making this decision, go back to the Scenario where you’d like to add this pass. Create and/or edit this scenario, adding the Discovery Pass widget into the journey wherever you decide.
You can then edit this individual widget. We’d recommend configuring all of the following criterias:
Indicate the pass and ID name
Define an alternative action (to make the wall ‘suggestive’, if this is what you want)
In the ‘Advanced configuration’ block, complete the field dedicated to defining where the user will be moved to at the end of the Discovery pass
And, of course, set up the actions and widget text to match your strategy
It’s almost done… but be careful, one last point that can’t be forgotten!
💡 In the section “Scenario Options”, the duration of the scenario should be the same as the one of your Discovery pass. In our case: 7 days:
To go further
My users are enjoying the Discovery pass, and that’s great, but what next? How can I maximize the value of these readers after their pass expires?
To make the most of their engagement with your content, and ensure this continues, you can fine-tune their next journey with you.
The best option is to create a custom segment specifically made for users who have already finished the Discovery pass.
To set up this step, you should first define a new custom group. Then, go back to your Discovery pass scenario already created, and indicate your new custom group in the section “when a user reaches the end of a discovery pass, they’ll automatically be moved to this group”
In our example below, we will use the group “post_activation_discovery_pass”
You can then build their journey with whichever actions you desire, within this new custom group.
Tracking the statistics of the pass
You can find all the stats on the Statistics page of your Dashboard.
The number of activations of the "Discovery pass" widget in the "action performance" blocks
The email addresses collected, in the "collected email addresses" block (which also includes email addresses collected as part of the "newsletter subscription" widget, but you'll be able to differentiate them thanks to an ID in exports)
Automatically unlocked articles as part of the pass are also stored in the "Automatic unlocks" area.
Feel free to contact us on Intercom if you have any questions!