Articles on: Access - Features

How do I create an A/B test with Poool Access?

In your Poool Access platform, you have the ability to activate A/B tests for each of your reader segments. The goal is to allow you to validate or invalidate a hypothesis, and thus define optimization strategies.

With Poool, you can set up these tests in just a few clicks!

Currently, the tool offers the ability to test between two versions (scenario A and scenario B).

Several test criteria to consider

You can test several elements:

The offers presented to your readers: which one is the most convincing?
The user journey: which discovery path is the most effective?
The appearance of your wall: which design has the most impact?
The messages: which text should be preferred?

A/B testing is activated for each of your user segments (all users, native or custom segments).

Activating an A/B test on the Dashboard

Activating an A/B test is done within the same context, on two different scenarios. It's very simple:

Define your two scenarios, with the two versions you want to test
Activate Scenario A
Activate Scenario B => When you activate the second scenario, you will be prompted to adjust the reader distribution between the two
Select "Update" and there you go 🎉, your A/B test is active!

Remember the scenario 'duplication' feature, which allows you to easily replicate the settings from scenario A into your scenario B and only modify the elements you want to test.

Check out all the details in our tutorial:

Once your A/B test is launched, head to the results analysis. We tell you everything in this article.

If you have any questions, feel free to contact us via the chat!

Updated on: 27/03/2026

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