Poool allows you to take a look at the statistics relating to your specific media.
You can access this through heading to your Dashboard and clicking on 'Analysis' in the left hand menu.
Here, you'll find this screen:
Firstly, you can filter the statistics by the native segments or by customised groupings. Native segments include volatiles, occassionals, reguliers and fans. Custom groups are those which you may have created in the 'scenarios' section.
By selecting a filter, the statistics will only be given based on the filter applied. In this example, no filter has been chosen. Therefore, the statistics shown include all of the segments.
Next, you can choose the time period between which you wish to see your statistics - for example between May 1st and June 19th.
Please note that the statistics are interpreted with the interval of a full day as the data is processed in the evening and sent in the morning.
The statistics given on Poool's paywall impressions shows the number of times that a reader has been presented with a paywall on one of your pages.
HINT - this figure could be low if:
- The paywall is far down the page
- The user is too heavily loaded (with a lot of text, for example) between the article and the paywall
- The suggested value of the blocked article is not high enough
- There are a lot of calls to action made between the top of the page and the paywall
The number of unlocked posts corresponds to the number of actions made by the user, having unblocked an article.
HINT: if there is an increase in the number of impressions on the paywall but not on the number of articles unlocked, it could be a sign that there is a lack of a valuable offer on the blocked articles.
The subscription page visits represents all the visits made to the page where any subscription offers are presented.
Finally, the number of subscriptions represents the number of user conversions made in that time period. Remember, in order to be able to effectively analyse the rate of converstion by segment, use the statistic 'subscriptions' which includes the total number of subscriptions.
You can then click on each statistic to bring up a graphic which shows the data in more detail:
The graph represents 2 elements: A contour of performance in the chosen time period and the vertical markers which present each update of segments and scenarios in order to make sense of any changes in behaviour.
If you click on a filter (e.g. volatiles), you will be given a graph showing this segment in more detail:
You'll note that the main contour line (light blue) is always there but that another contour line, which is darker, has appeared.
If you scroll your mouse over this, you can see the scenario performances that are currently in place as well as those of any A/B test's that you have used.
With a running A/B test
Without an A/B test
It is possible that you will be shown something like this:
There are two possible reasons for this: Poool has only recently been integrated or that there is an integration problem.
You will need to integrate the type of subscription page on the page showing the offers available. In order to see the number of subscriptions, you need to integrate the event conversion.
In the same way that you can analyse overall performances, you also have access to action performances.
In this example, the overall performance is seen as part of all of the segments. The actions have been implemented in various scenarios so we can consult the performance of each.
Included in the overall performances, you can filter by segment as well as see any A/B tests made in order to work out the best strategy.
HINT: if there is data showing at 0, it could simply mean that it hasn't been added into the scenarios!
If you have any questions that are yet to be answered then please don't hesitate to contact us via Intercom, directly from the Dashboard.