Uploading Poool’s data to AT Internet will give you great insights, and allow you to cross-track your paywall strategy with your global KPIs.
Data such as 'paywall seen', 'subscriptions', 'clicks', 'registrations', etc., can be analyzed and put into perspective. This can prove very interesting indeed! 🧐
In this article, we describe the process to follow to make this connection. Let's go! 👩🏻💻
First step: activate the integration between the two platforms
In the Poool configuration, add the following line:
📌 Poool script - previous version (poool Legacy)
poool('config', 'ati_auto_tracking_enabled', true);
📌 Poool script - new version
Once added, the connexion between the two tools will be fully operational.
✏️ NB : This integration requires the SDK AT version
Where can I see my data?
To access data on your AT Internet Dashboard, go directly to the left bar, and follow: 'Content' > 'On-Site ads' > 'Publisher campaigns'.
Here you can see different "Creations".
By clicking on "Creations" you'll get a more detailed view:
Here is the list of creations in the AT Dashboard and their corresponding Poool action:
video: advertising spot
newsletter: newsletter widget
gift: free article
unlock: automatic unlock
link: url discovery
pass: discovery pass
invisible: invisible unlock
You can then cross reference these with the variants:
As well as analyze the clicks on the different widgets.
subscribe_link : click on the button or link "Subscribe"
submit_form : form completed and sent
link_button : click on the button "discovery url"
login : click on the button/link "login"
register : mail registration for a newsletter
release : article unlock
no_thanks : click on the "no, thanks" link
This data can then be put to use in understanding your users' interactions with your walls and help inform your decision making.
To find out more, don't hesitate to contact us on your Intercom chat!