By creating more than one scenario within the same context, you have the option of running an A/B test. The goal is to enable you to validate or invalidate a hypothesis, and thus define areas for optimization.
With Poool, you can set up these tests in just a few clicks!
Several testing criteria
You have the option to test several elements:
The offers presented to your readers: which one is the most convincing?
The user journey: which discovery path is the most effective?
The appearance of your wall: which design is the most impactful?
The messages: which text should you prioritize?
💡A/B testing is possible for each of your user segments (all users, native or customized segments, depending on what you've configured in your Dashboard).
Activate an A/B test on the Dashboard
Activating an A/B test can be done within the same context, on two different scenarios. It’s very simple to do.
Create two scenarios, with the two version you wish to test
Activate scenario A
Activate scenario B => When when you activate the second scenario, the option of running an A/B test will be offered to you. You can then edit the audience distribution between the two scenarios.
Select "update" and hop 🎉, your A/B test is active!
Check out our video tutorial:
Once your A/B test is launched, you can check the results. Find all the details about the statistics in this article.
If you have any more questions, please feel free to message us on the Intercom chat!