It is possible to load the Poool script through Google Tag Manager. This allows you to display a paywall dynamically without directly modifying your site’s code. In this article, we outline the main steps to follow.

💡 When choosing integration through GTM, keep the following points in mind:

GTM can be blocked by ad blockers, which will also block Poool and prevent the paywall from displaying.
The script loading time may be longer compared to a direct integration.

Prerequisites

Before getting started, make sure that:

You have access to your Google Tag Manager account.
Your site is properly set up with GTM.
You have your Poool App ID available.

Step 1 : Creating a Custom HTML Tag in GTM

In your Google Tag Manager account, click on your GTM container.

Go to the Tags tab and click on New.

You can give it a name, for example: "Poool".

In Tag Configuration, choose Custom HTML.

Then, paste the Access and Audit script codes.

Here is a simple version. You can adjust it with your own configurations as needed. Feel free to check our documentation for more details.

<script id="poool-access" src="https://assets.poool.fr/access.min.js" async></script>
<script id="poool-audit" src="https://assets.poool.fr/audit.min.js" async></script>
<script>
var scriptAccess = document.getElementById('poool-access');
var init = function () {
Access
 .init('<your-app-id>')
 .config('{cookies_enabled': true})
 .createPaywall({
  target: '#poool-widget',
  content: '[data-poool]',
  mode: 'excerpt',
  percent: 80,
  pageType: 'premium',
  });
 };
if (window.Access) {
  init();
} else {
  scriptAccess.addEventListener('load', function () {
   init();
  });
}

var scriptAudit = document.getElementById('poool-audit');
scriptAudit.addEventListener('load', function () {
 Audit
  .init('<your-app-id>')
  .config('{cookies_enabled': true})
  .sendEvent('page-view', { type: 'premium' });
 });
</script>

Step 2 : Adding a Trigger

In the same tag, click on Trigger.

Choose All Pages if you want the script to run across the entire site or specify your targeting before saving.

Step 3 : Checking the Implementation

To ensure everything is working correctly:

Go to your site and open the browser console (F12 > Console tab).
Look for JavaScript related to Poool.
Test the paywall display by enabling Preview Mode in GTM.

Feel free to adjust your configurations based on your specific needs and the final rendering you aim to achieve.

If you have any questions, our team is here to help 🙂