> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.poool.fr/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How to read the statistics in Engage?

Once your campaigns are activated, you can track the performance of your elements directly in your Dashboard.

In your Statistics tab, you can filter by:

* Period
* Element to analyze

![](https://storage.crisp.chat/users/helpdesk/website/-/5/f/5/0/5f50f52b22503800/screenshot-2026-04-23-at-10474_irb8nf.png)



||| Statistics are available in the Dashboard the day after activation. They remain accessible on the Dashboard for a period of 120 days.

Here are the details of each available indicator:

# Impressions

Number of times the element is loaded and displayed on the page.

Corresponds to the '[ready](https://www.poool.dev/en/docs/engage/javascript/events#ready)' event.

# Views

Number of times the element is seen by the user = when it has entered the browser viewport.

Corresponds to the '[seen](https://www.poool.dev/en/docs/engage/javascript/events#seen)' event.

# Clicks

Total clicks on the element.

These clicks include:

* Clicks on the button
* Clicks on clickable areas

Corresponds to the '[click](https://www.poool.dev/en/docs/engage/javascript/events#click)' event.

⚠️ The following are not included in click statistics:
* Clicks on the Engage element's close cross ('[destroy](https://www.poool.dev/fr/docs/engage/javascript/events#destroy)' event)
* Clicks on hyperlinks

|| Currently, when multiple clickable elements and/or buttons are used on the same appearance, all clicks are grouped in this indicator, without distinction between the different actions.


# Forms

Total forms submitted, in cases where form fields are active in the appearance.

For each of these indicators, you will find a graphical view:

# Visibility rate

Total elements seen relative to the number of elements loaded on the page.


![](https://storage.crisp.chat/users/helpdesk/website/-/5/f/5/0/5f50f52b22503800/screenshot-2026-04-23-at-10514_1yttb21.png)

# Click rate

Total clicks on main CTAs and/or clickable areas relative to the total number of element views.



![](https://storage.crisp.chat/users/helpdesk/website/-/5/f/5/0/5f50f52b22503800/screenshot-2026-04-23-at-11055_w7ehtl.png)


# Forms submitted

![](https://storage.crisp.chat/users/helpdesk/website/-/5/f/5/0/5f50f52b22503800/screenshot-2026-04-23-at-11072_12c71ms.png)

If you wish to take your performance analysis further, you can use our [Piano Analytic](https://help.poool.fr/en/article/how-to-connect-poool-engage-with-piano-analytics-101wlt4/)s, [GA4](https://help.poool.fr/en/article/how-to-connect-poool-engage-with-ga4-io93gb/), and [GTM](https://help.poool.fr/en/article/how-to-connect-poool-engage-with-ga4-via-gtm-1exxxjr/) connectors, or deploy [custom tracking](https://help.poool.fr/en/article/send-custom-tracking-using-poool-engage-events-a26lyu/).