So that you can customize the look & feel of your paywall, we offer you 2 different graphical templates: "compact" and "landscape".
Visual template #1: “compact”
The “compact” template is the format that relies on paywall visibility. It shows like a popin unit that appears with locked content. This visual rupture is important to ensure that the message is seen and read. It does this in 4 ways:
- Depth rupture: the unit seems lifted, thanks to the light shadow
- Height rupture: the unit looks like it is eating the content that it is locking, to catch the readers' attention
- Length rupture: the content locked turns into a content skeleton (these are the grey lines you see underneith)
- Width rupture: the unit doesn't take up the entire column width on most resolutions and layouts
Visual template #2: “landscape”
The "landscape" template creates less ruptures. On the contrary, it has been designed to better achieve a more corporate and immersive goal of most media brands. It deals with a larger paywall that totally adapts to the column width. It also allows you, unlike for the "compact" template, to work with a cover image usually used on social networks, and also those on mobiles. This is definitely the template for brand reassurance.
Choosing between these 2 visual templates
These 2 templates allow you to display a logo and a cover image, to define colors for the main button, the subscription and the skin and to integrate some custom CSS. The difference between them rests in the marketing and communication goals of each media.
Please note that optimal resolutions are needed for the images on both of these templates. We also invite you to read our article about choosing the right colors for your paywall.
Feel free to contact us on Intercom if you have any questions!